It’s amazing what happens when something as simple as an advertisement turns into a memorable creative project, like this ad campaign from Supercheap Auto in Australia. The minds behind this epic ad could have done so much less to get the point across, but thankfully, they didn’t! Instead, to spotlight “the best performing oils under one roof,” they took the audience to a post-apocalyptic, tire-slaying, Mad Max universe, albeit with nice paintwork, where the forever badass Danny Trejo is present to welcome four drivers to his academy.
As the recruits walk into the scene, they pass through an incredible field of cars from a variety of different disciplines and brands. A handful of the cars include an Eleanor Mustang, a Pro Mod–looking Corvette, a bare-metal Ford GT40, a few Nissan GTRs, a V8 Supercar, and a Lamborghini Countach with a massive, supercharged engine sticking out of what is normally the trunk. Clearly no punches were pulled.
The hero cars finally show up in their burnout-contest-style glory with three Holdens and a Mercury Comet. Essentially, the four drivers are tasked with mastering these four vehicles and to do so in smoky fashion, doing longstanding burnouts on an oval track, popping wheelies, and shredding rubber down to the wheels.
This is now the second time in a row that Supercheap Auto has come forward with a stellar commercial like this, with the last one featuring Stadium Trucks and Mod Max from Mighty Car Mods. We are starting to see a few other brands creating high-quality, cinematic, action-packed content like this. Check out this video and see for yourself!
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