2017 is off to a good start: Dodge is teasing what they call the “Demon” — could this be the ADR we’ve been hearing about since last fall, the rumored 1,000 hp super-Hellcat? Dodge won’t say, but they’ve fired up the Tease-o-Matic machine until the week of the New York International Autoshow, April 14-23, 2017, where they’ll pull the wraps off the 2018 Dodge Challenger SRT Demon.
“The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.” – Tim Kuniskis
Dodge will be reeling out a series of videos at www.ifyouknowyouknow.com until the big show in New York City with a new video dropping every week, starting with today’s “Cage” episode. They may not be calling it the American Drag Racer (ADR) anymore, but the SRT Demon sounds like the drag strip-focused Challenger that we’ve been hearing about since the 2015 FCA Chrysler’s Dealership Preview, FCA’s strict no-media/no-cellphone conference in Las Vegas. “
Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture,” said Tim Kuniskis, Head of Passenger Car Brands, FCA North America.
Speaking of subcultures, April 14, 2017 also marks another SRT Demon clue: The Fate of the Furious, the eighth installment of The Fast and the Furious series, debuts in theaters. We caught the unique, wide-body Challengers in the film’s trailer, which we believe could be the SRT Demon (or at least, prop cars made to look like one) after the V6-powered GT-AWD lost its wide-body flares in the path to production last fall.
Either way, we’re excited to see that the horsepower wars are alive and well — at least, for now.
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